About us

Our brand's main focus is to develop skin care products that will give your skin a glow & healthy look made of natural ingredients. We believe that everything we need for a happy skin is found in nature and our formulas speak for themselves.

Our Core Values

  • Nature Based

    Our commitment is to use the highest-quality, clean and natural ingredients there are in nature and make the best formulas out of them for a happy & glowing skin.

  • Transparency

    We prioritize a clear relationship with our clients, our list of ingredients and sourcing is available in every product description so you're sure of what your money is going to.

  • Compassion

    Cruelty-free practices and promoting kindness to all beings, we have upholding ethical standards in sourcing, production, and marketing.

  • More than skincare

    Even though skincare is our thing, we're here for more than that. We know that having a healthy looking skin is much deeper than just physical skin, that's why we want to help you strengthen that voice in your head that reminds you that you are enough.

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A few words from our founder

Hi there,

I’m so grateful that you’re here. At pureza®, we believe that true beauty starts from within, and it’s so much more than what you see in the mirror. It’s about self-love, nurturing yourself, and embracing the journey of finding happiness in who you are—every day.


I started this brand because, like many of you, I’ve been on a personal journey of discovering how powerful self-care can be. It’s not just about the products we use, but about how we take the time to honor ourselves, our unique paths, and our well-being.


I want pureza® to be a reminder that taking care of yourself is not selfish—it’s essential. It’s about showing yourself the love and kindness you truly deserve and finding joy in those small moments of self-care. Together, we’re creating a space that celebrates inner beauty and the search for happiness within ourselves.


With love and gratitude,

Lourenço Grandela